Add Kylie Jenner to the growing list of celebrities cashing in on the alcohol game.
The 26-year-old recently launched Sprinter, a line of canned vodka sodas in four flavors — black cherry, peach, grapefruit and lime. Made with premium vodka, fruit juice and sparkling water, each can has an ABV of 4.5% and costs $20 for an eight-can variety pack at retailers like Gopuff.
Earlier in the month, Jenner announced the launch of her ready-to-drink cocktail brand via an Instagram post that was shared with her 400 million+ followers. She teamed up with beverage development expert Chandra Richter to launch the cocktails, which are the latest in a line of business ventures from the 26-year-old. Earlier this month, the Kylie Cosmetics founder debuted her cruelty-free fragrance, Cosmic, and last November launched her clothing brand, Khy. Jenner’s cocktail brand also comes three years after her sister Kendall Jenner launched her tequila line, 818.
Made with premium vodka, fruit juice and sparkling water, these refreshing canned cocktails are available in four different flavors.
After hearing about Jenner’s newest business venture, I was excited to try them out and recruited five of my colleagues for a taste test — it’s a tough job, but someone’s gotta do it. We set out to see if Sprinter’s canned vodkas are worth adding to your shopping cart this spring and if they live up to the many other options on the market. Spoiler alert: They are, but only if you don’t mind the lack of flavor variety.
As far as canned cocktails go, Sprinter is easy to sip on and something we would choose again. Of the four flavors, lime was by far the most popular, with a refreshing, true-to-the-fruit taste and would be perfect for a BBQ, beach or lake day. Sprinter’s peach flavor was one of the sweeter options and reminded me of a peach iced tea. While two of the testers enjoyed the flavor, others felt it fell short of having a real peach flavor profile. Black cherry is one of the other sweeter options and had mixed reactions from our testers, with only one person enjoying it more than the lime. Personally, I felt the level of sweetness was just right. As for grapefruit, we felt the taste of alcohol was stronger in this one compared to the others. For me, being able to taste the alcohol made the grapefruit less enjoyable than the lime, peach and cherry flavors. Surprisingly, the tester who enjoyed this flavor the most is usually not a fan of grapefruit but was won over by the subtle flavor.
After testing all four drinks, I can say Sprinter is worth toting to your next gathering. The canned vodka sodas are refreshing, enjoyable and a great choice for those looking for a fruity, effervescent beverage. And at $20, Sprinter is reasonably priced for a pack of eight.
