Record breaking apology —
When star actor Wen Zhang, right, went public with his marital problems on Weibo in April it smashed all social media records, although perhaps not in a way he's proud of. Caught cheating on his then pregnant wife with a co-star, Wen's heartfelt apology attracted record numbers of comments and shares. But it was wife Ma Yili's (left) philosophical response that became an Internet meme: "Being in love is easy, being married is not. It is to be cherished," she tweeted in a phrase that has been widely mimicked. "Buying a new car is easy, getting a license plate is not. It is to be cherished," wrote one wag about Beijing's notorious car registration lottery.